Boost Your Business with Google Reviews

We work with business owners from various industries and understand the constant pressure to market and sell effectively. One of the easiest and most cost-effective options to boost your business is by leveraging your Google My Business page and collecting Google Reviews. These can significantly enhance your visibility, credibility, and client engagement. Let’s dive into how this simple tactic can help you and your business.

Why Google Reviews Matter for Your Business

  1. Boosting Google Rankings
    Google Reviews are a key factor in improving your search engine rankings. Positive reviews signal to Google that your business is reputable and provides excellent service, making it more likely for your business to appear higher in search results. This increased visibility can attract new customers who are searching for reliable services online.
  2. Understanding Client Needs
    Reviews offer insights into what your clients appreciate and where you can improve. By paying attention to the feedback, you can tailor your services to better meet client expectations and continuously enhance your offerings.
  3. Building Trust and Credibility
    Prospective clients often rely on reviews to gauge the quality of a business. A strong collection of positive reviews can boost your credibility and reassure potential clients that they are making the right choice by choosing your business.

Encouraging Clients to Leave Reviews

Getting clients to leave reviews can sometimes feel awkward or uncomfortable, but more often than not, if you make it easy for clients to leave a review, they are happy to do it. Here are some effective strategies to encourage your clients:

  1. Ask Directly
    After a successful engagement, ask your clients if they would be willing to leave a review. Explain how their feedback helps improve your services and assists other clients in finding reliable services.
  2. Make It Easy
    Provide clients with a direct link or QR code to your Google Review page. Simplifying the process increases the likelihood that they will follow through.
  3. Send Follow-Up Emails
    After completing a project, send a follow-up email thanking them for their business and requesting a review. This gentle reminder can prompt clients to share their positive experiences.

Engaging with Reviews

  1. Respond to Reviews
    Did you know Google likes and will rank you higher if you both like and comment back? Engaging with reviews by liking and commenting not only shows your appreciation but also enhances your Google ranking. Responding to reviews demonstrates your commitment to client satisfaction and your willingness to address any concerns.

    Even if you receive a negative review, it’s best to respond. This gives you the opportunity to apologize, right a wrong, and show people researching you that you care and are willing to address issues. Within your response to a negative review, ask the reviewer to reach out directly to you (leave contact info if you’re comfortable) so that you can make the situation right.
  2. Employee “Shout Outs”
    Reviews often mention specific team members who have provided exceptional service. Including these “shout outs” in your responses not only boosts morale within your team but also highlights the personal touch and dedication of your staff to prospective clients.

A Win-Win Marketing Strategy

Collecting and engaging with Google Reviews is a win-win strategy for your business. It’s a free and effective way to market your services, improve your online visibility, and deepen your connection with clients. By encouraging reviews, responding thoughtfully, and celebrating your team’s achievements, you create a positive feedback loop that benefits everyone involved.

At KT, we value the trust our clients place in us, and we’re committed to helping you succeed. Click here if you need help setting up a Google Business Profile. Your success is our success, and we’re here to support you every step of the way.

July 24, 2024
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All KTLLP Offices will be closed Fridays starting October 28th through the end of the year

October 24, 2022

Blog: Need a CPA? How Do You Choose?

Are you thinking about hiring a Certified Public Accountant (CPA) but not sure where to look or who to ask? A CPA can help both individuals and businesses with everything from preparing tax returns to answering any financial questions that affect them. CPAs can ultimately save you time and money with their expertise. Some reject hiring a CPA because of the cost, and feel they can use a computer program for tax preparation instead. In an ever changing regulatory environment, staying up on all the laws and regulations has become difficult (and computer programs can’t interpret the law or offer savings strategies). The new Tax Cuts and Jobs Act is a perfect example. Do you know how the wide sweeping tax reform will affect you?

When hiring a CPA some considerations to make include researching: experience level, education, communication style, and comparing skill sets. To read more about these considerations click here.

If you have questions about choosing a CPA, anything accounting or tax preparation related, the professionals at Ketel Thorstenson are here to help. Ketel Thorstenson is always accepting new clients. We would be honored if you included us in your interview search. Call us at 605-342-5630.

January 29, 2018

Senior Managers Announced by Ketel Thorstenson, LLP

Ketel Thorstenson, LLP announces the promotion of Shelley Goodrich, CPA, Sandra Weaver, CPA, and Jess Weaver, CPA to Senior Manager.

Shelley Goodrich, CPA received a Bachelor of Science degree in Business Administration with an emphasis in Accounting from Black Hills State University in 2004 and a Master’s degree in Accounting from the University of Wyoming in 2005. She joined Ketel Thorstenson in 2005. Her areas of specialization include governmental entities and non-profit organizations.  She has a passion for teaching clients the intricacies of financial reporting, accounting, and federal grant compliance. Goodrich is a member of the South Dakota CPA Society (SDCPA) and the American Institute of Certified Public Accountants (AICPA). As Senior Manager, her responsibilities include the management, scheduling and strategic planning of the audit department, business development, and seeking training and education opportunities for staff and clients.

Sandra Weaver, CPA graduated in 2005 with a Bachelor of Arts degree in Professional Accounting and Business Administration from Augustana University. She has previous public accounting experience at McGladrey in Sioux Falls, South Dakota and Quam & Berglin in Elk Point, South Dakota. Weaver joined Ketel Thorstenson in 2010. Her industry focus includes tribal organizations, nonprofits, foundations, and governmental entities. In addition to audit, her specialties include accounting assistance, board of directors training, internal control studies, and Form 990 preparation. Weaver is a member of the South Dakota CPA Society (SDCPA) and the American Institute of Certified Public Accountants (AICPA). She serves on the Board of Directors for Leadership Rapid City and was a participant in the Class of 2014, and is an enrolled member of the Oglala Sioux Tribe. As a Senior Manager, her responsibilities include the management, scheduling and strategic planning of the audit department, building and ensuring a positive client experience, and training staff, clients, and the public on compliance requirements related to federal grant funding.

Jess Weaver, CPA is a 2009 graduate of Black Hills State University with a Bachelor of Science degree in Professional Accountancy with a Minor in Business Economics. He joined Ketel Thorstenson in 2010. He is a tax accountant specializing in business and individual taxes. Weaver is a member of the South Dakota CPA Society (SDCPA) and the American Institute of Certified Public Accountants (AICPA). He is a graduate of Leadership Spearfish and serves on the Board of Directors for the Spearfish Chamber of Commerce. As a Senior Manager in the Spearfish office, Weaver’s responsibilities include strategic planning, business development and recruitment. His focus includes tax planning and preparation for corporations, partnerships, trusts, estates, and individuals with an emphasis in franchising, multi entity tax structures, business consulting, and heightening the client experience.

Ketel Thorstenson, LLP (KTLLP) is a full-service firm with over 60 Certified Public Accountants on staff, and offices in Rapid City, Custer, and Spearfish. KTLLP has a rich history, serving the Black Hills community since 1936. The firm offers a variety of services including: tax planning and return preparation, audit services, QuickBooks support, Xero support, bookkeeping, payroll, business valuation, business consulting and estate planning.

August 16, 2017

Staff Promotions Announced by Ketel Thorstenson, LLP

Alicia Burghduff, EA, Brady Larsen, CPA, and Gregory Miner, CPA all have been promoted to Manager. Matt Christofferson, CPA, Ali Eddy, Kristal Hamm, CPA, Joei Tieman, CPA, and Travis Vogel, CPA all have been promoted to Senior Associate.

Alicia Burghduff, EA is a Black Hills State graduate with a Bachelor of Science degree in Business Administration with emphasis in Accounting. She joined Ketel Thorstenson in 2012 in the Accounting Services Department of the Spearfish office. She switched to the Tax Department two years ago. Burghduff enjoys working with agricultural and small business clients. She is a member of Women in Networking. She has been promoted to Manager.

Brady Larsen, CPA is a 2009 graduate of South Dakota State University with a Bachelor of Science in Business Economics. Larsen joined Ketel Thorstenson in April 2012 in the Tax Department. He specializes in agriculture tax and employer healthcare reporting. He is a member of the Rapid City Chamber of Commerce Young Professionals Group. He has been promoted to Manager.

Gregory Miner, CPA is a 2012 graduate of the University of South Dakota with a Master of Professional Accountancy.  Miner joined Ketel Thorstenson in January 2014 in the Tax Department. He specializes in business returns, non-profit organizations, and employer healthcare reporting. He is a member of the Rapid City Young Professionals Group and serves on the Membership/Professional Development Committee. He has been promoted to Manager.

Matt Christofferson, CPA graduated from the University of Wyoming in 2013 with a Bachelor of Science in Accounting and joined the Ketel Thorstenson Audit Department in January 2015. He was recently promoted to Senior Associate.

Ali Eddy joined Ketel Thorstenson in May of 2013. She graduated with honors from Black Hills State University with a Bachelor of Science in Professional Accountancy in 2014. She works in the Accounting Services Department in the Spearfish office and is also a QuickBooks ProAdvisor. She was recently promoted to Senior Associate.

Kristal Hamm, CPA graduated from National American University with a Bachelor of Sciencedegree in Accounting and Business Management in 2007 and joined  the Ketel Thorstenson Tax Department in 2014. Hamm has been recently promoted to Senior Associate.

Joei Tieman, CPA graduated from National American University in 2002 with a Bachelor of Science in Managerial Accounting and joined the Ketel Thorstenson Tax Department in September 2014. Tieman has over eleven years of experience in manufacturing. She was recently promoted to Senior Associate.

Travis Vogel, CPA graduated from the University of Wyoming with a Bachelor of Science in Accounting in 2014 and joined the Ketel Thorstenson Tax Department in November 2014. Vogel was recently promoted to Senior Associate.

Ketel Thorstenson, LLP (KTLLP) is a full-service firm with over 60 Certified Public Accountants on staff, and offices in Rapid City, Custer, and Spearfish. KTLLP hasa rich history, serving the Black Hills community since 1936. The firm offers a variety of services including: tax planning and return preparation, audit services, QuickBooks support, Xero support, bookkeeping, payroll, business valuation, business consulting and estate planning.

August 3, 2017

Lunch and Learn Series Adds Webinar on Auditee Responsibilities Under Uniform Guidance

The Ketel Thorstenson Summer Lunch and Learn Series added a webinar to its line-up.

August 17: Auditee Responsibilities Under Uniform Guidance

The webinar will cover auditee responsibilities under Uniform Guidance including internal controls and reporting. An overview of auditor responsibilities, compliance requirements, and changes resulting from Uniform Guidance will be shared. Any agency that spends federal grant dollars should attend this webinar.
Presenters: Traci Hanson, CPA, Partner and Shelley Goodrich, CPA Manager

Join us at our Rapid City office at 810 Quincy Street from 11 a.m. – 1 p.m. for this newly added session on August 17. There is a $5 fee, which includes lunch. Seating is limited. Please RSVP by August 12 to [email protected] or call 605-716-3284. Seating is limited.

The Lunch and Learn series kicks off July 26 and runs thru August 30. Each lunch session will have a specific topic. Other topics include: July 26: Form 990, August 16: Cap Rates- Methods & How Industry and Debt Affects a Capitalization Rate and Therefore Value, August 30: Trusts- Pros & Cons.

Ketel Thorstenson, LLP has over 50 CPA’s on staff and has been serving clients across the region since 1936. With offices in Rapid City and Spearfish, SD, and Gillette, WY, the firm offers a variety of services including tax planning and return preparation, audit services, QuickBooks support, Xero support, bookkeeping, payroll, business valuation and estate planning.

Additional information can be found on the events page https://www.ktllp.cpa///news-events/events/.

July 22, 2016

Staff Credentials and Promotions Announced by Ketel Thorstenson

JesswebJess Weaver, CPA, was named Manager in the Spearfish office. DJ Alderman was promoted to Senior Associate and Sarah Davis to Senior Associate. DJ Alderman, Elizabeth Chapman, Kristal Hamm, Keegan Stock and Travis Vogel passed the CPA exam.

Jess Weaver, CPA, is a tax accountant specializing in business and individual taxes. Weaver is a 2009 graduate of Black Hills State University with a Bachelor of Science in Professional Accountancy with a Minor in Business Economics. He DJ SUN_5937 5x7x300joined Ketel Thorstenson, LLP in January 2010. Weaver is a member of the South Dakota CPA Society (SDCPA) and the American Institute of Certified Public Accountants (AICPA). As a Manager in the Spearfish office, Weaver’s focus is on tax planning and return preparation, business consulting and maintaining the client experience.

DJ Alderman is a 2013 graduate of Black Hills State University with a Bachelor of Science in Business Administration with Specialization in Accounting. Alderman joined Ketel Thorstenson, LLP iSarah Davis SUN_5865 5x7x300dpin September 2013 as an Associate and has been promoted to Senior Associate. In addition, Alderman recently passed the CPA exam.

Sarah Davis graduated from Black Hills State University with a Bachelor of Science in Business Administration with Specialization in Accounting in 2013. Davis joined Ketel Thorstenson, LLP in May 2013 as an Associate and has been promoted to Senior Associate.Elizabeth CHAPMAN-5465

Elizabeth Chapman is a 2012 graduate of Black Hills State University with a Bachelor of Science in Professional Accountancy and a Minor in Spanish. Chapman joined Ketel Thorstenson, LLP in October 2012 and has recently passed the CPA exam.

Kristal Hamm graduated from National American University with a Bachelor’s degree in AccouKristal Hamm newnting and Business Management in 2007 and joined Ketel Thorstenson, LLP in 2014. Hamm recently passed the CPA exam.

Keegan Stock is a 2009 graduate of Minnesota State University with a Bachelor of Arts in Economics. Stock joined Ketel Thorstenson, LLP in November 2015 and has recently passed the CPA exam.

Travis Vogel graduated from the University of Wyoming with a Bachelor of Science in Accounting in 2014 and joined Ketel Thorstenson in November 2014. Vogel recently passed KEEGAN STOCK-5x7x300dpithe CPA exam.

Ketel Thorstenson, LLP (KTLLP) is a full-service firm with 17 partners, over 50 Certified Public Accountants on staff, and offices in Rapid City, Custer, Spearfish, South Dakota and Williston, North Dakota. KTLLP has a rich history, serving clients since 1936 and a depth of knowledge and experience that clients rely on and trust. The firm offers a variety of services including: tax planning and return preparation, audit services, QuickBooks, bookkeeping, payroll, business valuation, business consulting and estate planning. Travis Vogel

March 15, 2016

What Does 80 Years in Business Get You?

March IR coverAccording to Paul Thorstenson, Partner and CEO of Ketel Thorstenson, LLP (KTLLP) it is…industry expertise, leadership and relationships. Think about it, people build a relationship and a level of trust with their accountant much like they do with their doctor. To maintain financial health, people have questions and need assistance with their personal and business lives. A new situation in life can leave one uneasy or perhaps confused as to the next step to take. If you find a resource that provides the services and answers you need in a timely and friendly way, chances are you will stay a client. That is the foundation of KTLLP, started in 1936. It rings true today, hence the motto, “Friends for Life.” Some KTLLP clients have relationships dating back over many decades.

A new client just told me today, “I learned more from you in twenty minutes than I have in ten years with my previous accountant,” stated Thorstenson. Not a surprising response if you have spent any time with Thorstenson. He has a passion for learning, strategizing and passing that along to help others.

Given Congress’ complex decisions on tax laws, gaining knowledge and experience in today’s accounting world is not as easy as it once was. It forces Certified Public Accountants (CPAs) to specialize in certain subspecialties and industries. The days of being a generalist and having all the answers are gone. There is too much to know for one person. This is a benefit to the seventeen partner structure at KTLLP. The knowledge is divided and shared. The benefit to clients is having a go-to source for all the answers which is increasingly becoming obsolete in smaller firms.

“Magical” is how Thorstenson describes the relationships among the KTLLP partners. The partner group gets along and has structured itself in a way that makes it favorable for younger staff moving up to want to become owners in the firm. Each KTLLP partner started as a “wet behind the ears” employee of the firm, and each earned their way towards owning the firm. By not having client quotas the focus is to put the client first. The partners, being accessible and taking an active role in mentoring staff, lends to the supportive culture KTLLP has built.  Rich Siekman, a retired partner, still comes in to work regularly, arriving early to set a good example for other employees.

Customer service is not sacrificed, a concern some might have when using a larger firm. The focus of getting to know your clients and their businesses has become KTLLP’s hallmark. Thorstenson grew up with these staple ideals. His father, A.C. (Bud) Thorstenson, joined the firm in 1950 and became partner/owner in 1958. His philosophy was to treat the clients’ money like it was his own. That is Paul’s approach too.  “Stand in the shoes of the client, think and look from their vantage point,” said Thorstenson. His experiences investing in the stock market, other businesses, and real estate have shaped his perspective. All “hobbies” he grew up doing with his father.

“They are fun,” is a typical statement among those who know any partners or staff at KTLLP. A word not stereotypically used in describing accountants. KTLLP subscribes to a mixture of hard work, dedication and fun. The four principles of the FISH! Philosophy, outlined in a book series by John Christensen, is a guide to the KTLLP culture: make their day, be playful, be present, and choose your attitude. Not only do KTLLP’s employees enjoy their jobs but clients get a great experience through their client-focused philosophy.

In a banner anniversary year it is typical to reflect on proudest moments. “Creating jobs” was Thorstenson’s response. There have been hundreds, not only at KTLLP but through the growth of the client businesses he counsels.

Thorstenson is also proud of how the firm has been able to grow as the western Dakota community has grown. The synergy of how the two have grown together feels special to all involved. That may be the reason the firm is so passionate about giving back, and does so through: multiple Jeans Fridays, fundraisers, volunteering and sponsorship activities throughout the year.

At the heart of what has been built in 80 years is an employee-owned firm that started and maintains the traditional value of being client-focused, building a relationship, putting the client first….putting people first.

March 10, 2016

New Due Dates for Filing Affordable Care Act (ACA) Forms 1095-B, 1094-B, 1095-C and 1094-C

The due dates for the 2015 information reporting requirements under the Affordable Care Act, also known as the ACA or Obamacare have been extended.

*The due date for furnishing the 2015 Form 1095-B, Health Coverage, was changed from January 31, 2016, to March 31, 2016.

*The due date for filing the 2015 Form 1094-B, Transmittal of Health Coverage Information Returns, and the 2015 Form 1095-B, Health Coverage, was changed from February 29, 2016, to May 31, 2016. If filing electronically, the due date was changed from March 31, 2016, to June 30, 2016.

*The due date for furnishing the 2015 Form 1095-C, Employer-Provided Health Insurance Offer and Coverage, was changed from January 31, 2016, to March 31, 2016.

*The due date for filing the 2015 Form 1094-C, Transmittal of Employer-Provided Health Insurance Offer and Coverage Information Returns, and the 2015 Form 1095-C, Employer-Provided Health Insurance Offer and Coverage, was changed from February 29, 2016, to May 31, 2016. If filing electronically, the due date was changed from March 31, 2016, to June 30, 2016.

As a result of these extensions, individuals might not receive a Form 1095-B or Form 1095-C by the time they file their 2015 tax returns.

Call our Ketel Thorstenson ACA Team, consisting of Kevin Sickels, CPA, Partner, and Nina Braun, CPA, CFE, Partner, with any questions or to out-source the filing of your forms.

January 22, 2016